Why digital marketing is imperative? Free Essay Example.

Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Another style of marketing that opposes from Digital Marketing and widely used today I or economy is Traditional Marketing.

In the ever growing digital marketing world, there are numerous and continues channels that can be deployed in digital marketing. The channel (s) used by any given business depends or varies from one business to the other as the business the most effective method depending on the target or objectives of the marketing campaign.

Digital Marketing Presents Opportunities And Challenges.

The Future of Emerging Digital Media and Its Impact on Marketing Innovation in information technologies has thrust humankind into an era of democratic media in which almost everyone can have immediate access to news and information, and become creators and contributors in the journalistic enterprise.Digital Marketing Advertising to the consumers, in this age of technology and innovation, has been one of the biggest challenges to the marketers and advertisers. With increasing newer market segments and changing lifestyles, advertisers have to keep exploring newer mediums and opportunities, out of which, internet has been a crucial one.In overall, many people agree that opportunity of digital marketing is in electronic channels which are related to social technology and the challenge is about its digital marketing tools. These points of view is clearly clarified what is opportunities and challenges that facing the digital marketing.


In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer.New media are emerging, such as digital video recorders which allow consumers to record programs and then skip commercials, and satellite radio which provides a majority of its channels advertising free. Marketing communication and public relations.

This essay seeks to analyse the developments that are taking place in digital marketing and will demonstrate how the future of digital marketing will influence businesses, while highlighting the role of the consumer in this on-going development.

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Figure 13: Retail Organisation Digital Marketing Channels Figure 14: Retail Organisation Marketing Strategy Network Diagram Figure 15: Retail Organisation Nike Marketing Leverage Network Diagram Figure 16: Use of Digital Marketing for Nike Product Need Network Diagram Figure 17: Digital Marketing Influence on Consumer Choice Network Diagram.

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For recommendations on tapping into the innovations in different digital marketing channels, including email, social media and search engine marketing, see all the other posts from the Smart Insights team covering channel-specific digital marketing trends for 2020.

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Video marketing is on the rise. If you want to stay ahead of the competition, Video Marketing is your key to success. 4. Targeted Email: If you thought that email marketing was dead, you need a reality check. Email is age-old digital technology which is here to stay. Email is the most effective channel for driving traffic and conversions even.

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Challenges of Digital Marketing.. Specially with the emerging social media marketing, companies are not sure which one would work for their business at the optimal cost.. Businesses need to maintain both the traditional and digital channels of marketing and sales and this is additional cost. Digital Marketing has low entry barriers.

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Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple ways to get information they want.

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Marketers are expected to take full control of the customer experience in the coming years. The Economist Intelligence Unit asked 499 (one can't help but think they were aiming for 500) Chief Marketing Officers and Senior Marketing Execs about how they saw marketing evolving, and also conducted some in-depth, one on one interviews with CMOs from leading brands such as Unilever and JPMorgan Chase.

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Here’s some good news, though: selecting marketing channels doesn’t have to be rocket science. You might hear a lot of chatter about emerging technologies like AI and chatbots. But, unless you’re a very advanced marketer or at a large company, those types of tactics are likely out of your reach.

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Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.

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In marketing, a distribution channel is a vehicle used by the company to sell its products and services to it customer base. In general, distribution channels are either direct, meaning the company interacts with customers directly, or indirect, meaning intermediaries perform activities on behalf of the company to reach customers.

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